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Our beautiful industry is uniquely dynamic, creative, fast-paced and FULL of opportunities...and challenges.

As a makeup artist, hairstylist, esthetician or beauty pro of ANY kind, success is built on principles like passion, dedication, discipline and skill. Certain practices and attitudes can transform your career — and life — overall. "The Four Agreements; Essential Wisdom for Beauty Professionals" explains how.

(Written by Gary Spellman, inspired by Don Miguel Ruiz).

CONGRATULATIONS! It's a new month and we are so excited to announce our next Ultimate Influencer! Meet Michael Keith! @shearedbymk He is Hairstylist at Paul Anthony Hair, Makeup Artist and Freelance Photographer. We asked Michael a few questions so you could get to know him a little better.   Q: What is your favorite Ultimate Face Product?   A: My favorite product is the Ultimate Face Color Wheel Matte Eyeshadow Palette and the Ultimate Face Shimmer Palette, I love colors, and these palettes enable me to create looks that are blindingly fun and glamorous. Q: What is a career goal that you have? ...

CONGRATULATIONS! It's a new month and we are so excited to announce our next Ultimate Influencer! Meet Evie Fletcher! @eviefletcher.cosmetology She is Future Professional at Paul Mitchell The School Great Lakes @pmtsgreatlakes . We asked Evie a few questions so you could get to know her a little better.  Q:What is your favorite Ultimate Face Product?  A: My favorite Ultimate Face Product is The Luminous Blush - Love. This is my favorite product because it contains Jojoba which creates radiance with the warm undertones! . Q:What is a career goal that you have?  A:I hope that once I graduate, I can...

 It's a new month and we are so excited to announce our next Ultimate Influencer! Meet Karrie Hunt! @_hairkare She is Freelance Makeup Artist in the Northern Utah area and Makeup Specialist at @pmtslogan . We asked Karrie a few questions so you could get to know her a little better.   Q: What is your favorite Ultimate Face Product?   A: My favorite Ultimate Face product is the Ultimate Color Palette. At first, the cream texture really freaked me out, but the more I’ve used it, the more I love it! It’s versatile, and it can create brighter, richer pigments. Definitely...

It's a new month and we are so excited to announce our next Ultimate Influencer! Meet Savannah Liliedahl! @savannah.ashley.beauty She is a Professional Makeup Artist based in NE Pennsylvania and WNY . We asked Savannah a few questions so you could get to know her a little better.   Q:What is your favorite Ultimate Face Product?   A:The Ultimate Color Palette- I love this because it is perfect for my kit to have on hand for color-correcting clients, mixing with foundations to change undertones, and for special fx looks! It is also super easy to blend and scrape out what...