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Sip on coffee-inspired looks and other delicious ways to use brown in makeup with this curated trend menu inspired by our new #MochaMoment Makeup Competition — based on @Pantone’s 2025 #ColorOfTheYear “Mocha Mousse.”

You can WIN a “Mocha Makeup” Bundle (3 liquid concealers, Defining Duo Chocolate & Vanilla and Duo Pencil in Taupe and Black) + $25 Ultimate Face® gift card when you create ANY makeup look using AT LEAST ONE shade(s) of brown and Ultimate Face® product(s) by 2/28/25 with our #MochaMoment Makeup Competition, inspired by Pantone’s 2025 Color of the Year “Mocha Mousse.”

You can win $1000 of Ultimate Face® Cosmetics + a free year to UMA online (+ more)  when you create a look based on a current theme with our #ArcanaArtistry makeup competition! Congratulations to recent winner @looks_withliv who won the #goth theme crown with a unique, immaculately executed look that fully captured the theme and her artistry. FOLLOW HER TODAY 👑

To learn more + stay updated about #ArcanaArtistry, follow @UltimateFace on Instagram or click here.

Our beautiful industry is uniquely dynamic, creative, fast-paced and FULL of opportunities...and challenges.

As a makeup artist, hairstylist, esthetician or beauty pro of ANY kind, success is built on principles like passion, dedication, discipline and skill. Certain practices and attitudes can transform your career — and life — overall. "The Four Agreements; Essential Wisdom for Beauty Professionals" explains how.

(Written by Gary Spellman, inspired by Don Miguel Ruiz).

Get a taste of “MOCHA MOUSSE” with our breakdown of Pantone’s delicious 2025 Color of the Year — What it is + what it means in cosmetics.